01
Technical SEO The groundwork search engines reward: a site that loads quickly, works properly on a phone, and can be crawled without confusing anything.
Site speed optimisation Mobile-friendliness SSL installation Redirects (301, 302) Error page management (404s) URL structure optimisation Schema markup implementation Crawl & index diagnostics02
On-Page SEO Making each page unambiguous about what it covers, for readers first and crawlers second.
Title tags & meta descriptions Heading structure Internal linking Image alt text & compression Keyword mapping Content optimisation03
Off-Page SEO The signals that come from elsewhere on the web, earned rather than bought from a directory farm.
Backlink strategy Digital PR outreach Guest posting Brand mention building Competitor backlink analysis Toxic link disavow04
Content SEO Deciding what to publish and in what order, so the library compounds instead of sprawling.
Keyword research Search intent mapping Content gap analysis Topic clusters & pillar pages Content refresh programme Performance tracking