Search Engine Optimization (SEO) is the process by which a website can rank on the Search Engine Result Page (SERP) in a free, organic or natural way. All the major search engines like Google, Yahoo, and Bing undergo their initial search results. And SEO objective is to be upon the top of that result page when someone searches within a related term.
Search Engines rank their results like web contents, images, videos based on what they believe to be relevant to the searched term.
The most essential point of SEO is that it is a non-advertised method. Mostly it is considered to be a freeway although it is maybe partly correct.
There are several stages in SEO. In some of who stages, we need to achieve a better result. After all, no one will give us all the information for free. But again it is not as much costly as advertisements. But it will certainly cost us time and energy.
Types of SEO
Search Engine Optimization can be categorized into two various parts.
1. Organic SEO
Organic SEO is the unpaid and natural ranking builds up SEO. It is limited and guided by the Search Engine Algorithms. Keyword research, keywords analysis, page contents, backlinks, image optimization, multimedia optimization are some of the different tasks performed by the organic search engine optimizer.
Organic SEO should be divided into 2 categories.
➤ On-Page SEO
Regarding search engine optimization, on-page optimization refers to futures that have an outcome to your Website or Web page indexing in usual search results. These things are driven by you or by coding through an algorithm on your page. Examples of on-page optimization are Meta tags, keyword research, keyword placement, optimized content, optimized images and keyword density including original HTML codes.
➤ Off-Page SEO
In terms of search engine optimization (SEO), Off-page optimization refers to aspects that have a result of your Web pages and site listing in usual search results. These things are off-site in that means they are not managed by a thou or the code through algorithm on your site. Examples of off-page optimization include things like do follow and no follow backlinks, link popularity, forum posting, guest blogging and social bookmarking.
2. Paid SEO/PPC
organic SEO environ all the link building and on-page, off page optimization activities, the purpose of which is to gain good rankings in organic search, while Search engine marketing (SEM) is everything else thou pay for, such as Pay-per-click (PPC) traffic. Thou might ask if this means that paid links belong to Search engine marketing (SEM).
In Search Engine Land (SEL), we provide paid search to promote knowledge and news in many ways which are given below
➤ All Pay-per-click (PPC) News & contain includes verified product features and the statement from the major search promote platforms covered by our editorial staff, plus expert analysis and real-world counsel from in contributor network
➤ Paid Search is in this section that is obedient to practical tips and method about paid search ads.
Paid search marketing include the following things:
➥ Behavioral Targeting
➥ Mobile Search
➥ Pay Per Call
Depending on implementation methods there are two types of Search engine optimization
White Hat SEO
When anyone makes their website by following all rules and regulation of Google, they should follow some techniques which are called White Hat SEO. Those are the right technique for creating any website. While we do white hat SEO, search engine prefers our website, and it satisfies the users. In SEO, its importance cannot be described in words. This technique makes our site so strong.
When we create any website, we always want to see our website on the first result page. If we do White Hat SEO properly, we can see our website on the first result page gradually. Those persons, who want to make a lifetime investment on their website, should follow the rules of search engine algorithms.
In other words, without the white hat technique, we cannot be sure to survive long. If we follow black hat technique instead of the white hat technique, our sites can be penalized by Google and other search engines. This will cost on our website being dropped out of search engine results pages. If people cannot find our website simply, we will have fewer visitors. Therefore our website value will decrease.
If we want to create our website by following White Hat SEO, we should follow the rules of search engines. Currently, Google Panda 4.2 and Google Penguin 7 (also known as Penguin 4.0) are securing ranking of only those websites which are following Google Webmaster’s rules. So if we keep our websites updated with those algorithms, we can ensure the longevity of our websites.
Black Hat SEO
When anyone makes their website avoiding the rules and regulation of search engines to be top in the search results, it is called black hat SEO. This is the Illegal method for optimizing any website. Black hat SEO technique can damage the reliability of our online resources.
When someone does a black hat technique on your website, it may result to come up among the search results for a short time. But as quickly as search engines seize its fault, it will be penalized. It will make the website’s value to be decreased.
After having penalized a website one, it cannot found in the result page anymore. In other words, it is said that this technique is deadly for our website.
Features of Black Hat SEO, which we should be aware of:
➤ It does not follow the search Engine rules and regulators.
➤ It makes a bad user experience.
➤ The content which is negatively presented ethically in a different visual or non-visual to search engine spider and search engine users.
Another thing is hiding somewhere in between the white hat SEO and black hat SEO. That SEO is the happy middle area between white hat and black hat. When White Hat SEO exerts a long time to implement, Blackhat easy escape with chances of penalties, Grey Hat SEO comes.
It can produce dramatic results in within search engine rankings if implemented properly. However, using those tactics can also increase the risk of penalties for websites.
But without proper information, there will always be a chance of being caught or having negative impacts.
Why SEO is Important
The importance of Search Engine Optimization or why we need SEO for a website cannot do explained with plain words. SEO is like the heart of a website. If taken care well, it will ensure an infinite lifetime of a website.
Nowadays, while this spirited market, SEO is essential than ever. Search engines provide tons of users every day looking for answers to their desired questions or for a way out to their problems.
If thou are an owner of a website, blog or E-commerce site, SEO can assist you to develop your business and fulfills the business goals.
Search engine optimization (SEO) is the most important because:
✓ Most of the search engines users like to click on the item of the top 5 ranked pages in the search engine results pages (SERPS), so to get the benefit of it and gain more traffic to the web pages you need to be in the top position.
✓ SEO doesn’t mean only about search engines, but good SEO performs to get a better user interface and a user-friendly website.
✓ Users believe search engines and contain a being on the top positions for the keywords the users are searching, enhance the web page and site’s belief.
✓ SEO is best for this social advertising of your website. Customers who can get your website by searching Google, Yahoo are more expected to promote it on Youtube, LinkedIn, Facebook, Twitter, Google, Pinterest, and other Social Media.
✓ SEO is essential for the automatic running of a big website. Web sites with more than one writer can be beneficial for SEO in a direct or indirect way. One direct benefit is growing search engine traffic, and the indirect benefit is getting a common platform to use before posting and publishing content on the site.
✓ SEO can place thou to the lead of the competition. If more than one websites are selling this same thing, the search engine optimized website is more liable to get more customers and increase sales.
On the other hand, if treated irresponsibly without caution, our website cannot survive in the competitive world of networks. Listed below is the few importance of SEO:
- To take the website within everyone’s reached.
- To increase more traffic, quality development SEO is a must.
- SEO helps to increase popularity.
- It helps to increase visitors on our website
- SEO serves as a better method for online earnings. Because when a site is born, nobody knows about of functions of that site. So that if the website wants to visitors, ranking up this website, it must have an SEO expert working on behind it.
- Knowledge exchange by using internal linking & external linking.
- SEO serves as a solid foundation in the competitive online market
- SEO increases traffic on the website by following more information, more contents, relevant contents, page links, feature images, content relevant, attractive images, multimedia, etc.
- Required information/contents can be shown to the visitors by implementing SEO.
- SEO increases the visitor’s engagement.
- SEO helps to earn from Google AdSense.
- An online advertisement, online marketing everything depends on optimization. Without optimization, a marketer/freelancer cannot sustain in this competitive market.
After knowing we can say search engine optimization is required, not optional anymore.
Since it doesn’t take lots of efforts to obtain small numbers of the basics right, it can destroy your online presence within a minute if you don’t.
If you want to know started with an SEO friendly website, this is the time to start keyword research. Before you write your contents you need to do market analysis, keyword research then optimizes the basics contents, follow keyword prominence using your keywords and regulate your proper description.
After knowing all this surely you will consider twice before you post your content and you must be changing your attitude to SEO.