What is CPC, CPM, RPM, and CPE?

You know about the various types of YouTube ads, an ad that is good for you, profitable, and the maximum ad will be added to your video. You will be aware of this in today’s article. And Adsense (CPM, CPC, RPM, CPE) and we have discussed them in detail and how they work. So let’s get started.  

What is CPM?

The CPM full coverage is Cost Per Mille. Mille is a Latin word here that means Thousand. Simply speaking, CPM stands for Cost Per Thousand Impression. That is, the amount of money that an advertiser would like to pay for displaying one of their Ads 1000 times is called CPM. If an advertiser provides his ad at $ 2.00 / CPM, then this means that the advertiser will pay $ 2 for every 1000 views of his ad. The term CPM applies only to advertisers, not to youtube Content Creator.  

What is CPC?

CPC stands for Cost per Click. The CPC word is also applicable only to advertisers. Simply put, if an advertiser agrees to pay the amount per click on his ad, then is called CPC. If an advertiser provides ads at $ 5.00 / CPC, he will pay $ 500 for every 100 clicks on his ads.

What is RPM?

The full description of RPM is Revenue Per Mille, which Mille means Thousand. That is, RPM stands for Revenue Per Mille Impression. The word RPM is applicable to a YouTube user. An ad unit is displayed repeatedly on a YouTube channel. Rather, different ad units are displayed, and if all the ad units are times viewable, then the value of each ad is calculated by the amount of money transferred to your Adsense account. Thus, the amount of revenue you have displayed by displaying different Ads units in your channel is displayed in the form of RPM or Revenue Per Thousand Impression. Suppose, your Google Adsense account has RPM $1000 This means that your total revenues from your different ad units in the channel are $100.

What is CPE?

CPE is full of cost per engagement This word applies only to an advertiser. This type of ad is usually provided for the promotion of a product or for sales growth. In this case, an advertiser will pay the price of ads when viewers interact with advertisers in a certain way, or the advertisers’ specific conditions are met. In the case of CPE, when advertisers pay. Suppose, the CPE ad was provided on your channel video. In this case, the advertisers will pay you only when the advertisers’ conditions are met. If you have an ad like this, then you will be paid when the viewer will see a bit of ad in your video or click on the ad to go to the product website ad, search the product, or click on the ad, or watch a related video ad or product Go to the website and sign up via email If viewers do not do these things then you will not be paid for the ads.

What is Active View CPM?

An addicted to your video will be considered Active View CPM when a specific part of the ad is viewable to the viewers. An ad will be treated as Active View CPM when the ad fulfills the following two conditions. At least 50% of the ad is visible within the visitors browsing window. The ads were visible for more than 1 minute. That means an ad will be treated as Active View CPM when 50% of the ad viewer browser window is displayed and the ad is displayed for more than 1 minute. If no of the above conditions can be met, no ad will be treated as Active View CPM.

In addition to CPM, CPC, RPM, CPE, and Active View CPM, there are more acronyms (eg: CRT, GND, etc). However, enough information is available for a YouTube user in CPC, CPM, RPM, CPE, and Active View CPM. But one thing, as you know from your Google Adsense account, you can also know how much your RPM or total revenue is, how much you earn from CPC, CPM, CPE, and Active View CPM.

All you have to know about YouTube that you must know for a YouTuber. You can read an article I wrote about Google AdSense Disable.

About the Author: Md Juwel

Hello, I'm Md. Juwel Professional Web Developer. I worked with a few international Marketplace, for example, Fiverr, Upwork, and others.

3 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *