6 Ways WordPress Speed Optimization to Fix a Slow Loading Website

The standard time for loading a website is 3 seconds. According to Google, if a website does not fully load within 3 seconds, it loses 30% of visitors. If the website’s loading time is more than 3 seconds, 1 out of 3 users get annoyed and refrain from visiting the website. WordPress Speed Optimization Loading speed also plays a significant role in search engine optimization (SEO). There is no option to increase the website’s loading speed to stay at the top of the search results.

How To Check Page Loading Speed

The most popular site for checking website loading speed is Pingdom, which will show you how fast your website is from Loaded Speed ​​as well as Performance Grade, Page Size, and other websites checked through this website. You will also be shown a performance insight on the outside and the entire website. You will get all these benefits for free.

You can also use think with google tools. This is basically a new service from Google which has been launched since last year. Through think with google’s test my site, you can find out how many seconds the loading speed is required to visit your mobile website.

What Causes Website Loading Speed to be Slow?

For some reason, the website’s loading speed is slow, but that is not the case. The loading speed of the website can be slow due to various reasons. However, significant reasons are:

1. Using Substandard Hosting

One of the main reasons why website loading speed is slow is to use standard hosting. Many times we buy and use hosting from many unknown companies for less money to save cost. This has a serious effect on the loading speed of the website.

Such companies usually buy shared hosting from overloaded servers and sell it to clients. As a result, the site gradually becomes slow. So before creating a website, you should use hosting from a reputed company. In this case, the services of well-known and famous hosting companies like Hostgator, Bluehost, and Namecheap can be taken.

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So if your website is hosted on a server of an unknown company and you are fairly confirmed that the site’s loading speed is slowing down due to hosting, you should change your hosting server as soon as possible.

2. Website Not Configured Properly

We use different types of plugins to create websites. Cache plugin is one of the most important plugins. When a visitor visits a website, these plugins automatically save some important data of that site in the visitor’s browser. As a result, when the next visitor revisits the site, it does not take much time to load the website because a lot of data on that site is already saved in his browser.

If you do not use cache plugins for your website, install a plugin soon.

• WP Rocket
• WP Super Cache
• WP Fastest Cache

These are some of the most popular WordPress Speed Optimization cache plugins of WordPress. You can use one of the plugins for your website from here if you want.

3. Image not optimized

Another big reason for slow website loading speed is the large page size. As the size of the page gets bigger, it takes more time to load the page. In this case, the image used in the post plays an important role. This problem is exacerbated by the use of large images.

The ideal image format for any website is JPEG format. But many people use PNG format images from time to time, which takes more time than usual to load the entire page of the website. So before adding the image to the post, you have to optimize the image well and make sure that it is in JPEG format.

The question may be, what is the standard image size? It is usually better to upload an optimized image within 100KB for uploading to the website. This means that more than 100KB of images can be used to slow down web pages. However, care must be taken to reduce the size of the image so that the image’s resolution is not lost.

You can use different image compression tools to reduce image size. Below are two such tools:

• Kraken
• compressor

4. Video Embedding

If there is a video with the page, sometimes we post it up to the direct web host. This requires time to load the entire web page as well as extra time to load the video. If you upload the video to Youtube / Vimeo and embed it in the linked post, it will save a lot of time than the normal time it takes to load the page.

Script problems are also one of the reasons why the loading speed of a website is slow. Many times we download and use pirated themes to save cost. There may be various problems in the coding of the script of that theme. Causing the site to work slow. Also, using a pirated theme is more likely to fall prey to website hacking.

In this article, we have been able to give some important information about why website loading speed is slow and its solution. Hopefully, this information will be useful to you in the future.