Google Webmaster Tools Complete Guide For Beginners (2019)

In this article, you will be known about Google Webmaster Tools or now known as Google Search Console. To make sure that you're usi...

In this article, you will be known about Google Webmaster Tools or now known as Google Search Console. To make sure that you're using this free account, you really want to make sure that when Google crawls your website, they give you a key report what they like and they like it as your site. This way you can help this information improve your site performance and rank higher and rank your search results. So here we look closely at the various sections of the Google Search Console so that you can benefit from it and learn about each section about how to use Google Webmaster Tools (GWT).

How to add a site in Google Search Console

First thing you're going to do to set up your account is first. It's very quick and painful that you probably start by signing in to your Google Account. Once you have Google Webmaster Tools, you need to enter your URL once and click Add Application. Click here to add your website now.

Once you add your property, Google wants to know that you really own this website. So they're going to give you some ways to verify ownership. The first option is to upload an HTML file to give you the suggested option. So click on the file to download what you have to do and then you can log in via FTP or you can log in to the file manager you can access through your hosting account through your Cpanel. Upload this HTML file, then you can verify that by clicking on the owner's link in your site, they supply you at the number three step and then click to verify.

If you do not feel comfortable uploading an HTML file, they will also give you some alternative methods that you can use. So you'll be able to add a meta tag to your site, you can log in to your domain name provider and if you already have Google Analytics Analytics then your accounts will be easy to attach and they can already see tracking code or Google Tag Manager So using any of the options you use is really not important. So you can pick one that you feel most comfortable in the fastest time. But once you complete this step, you can set up your account and start over. So go ahead and let your Google Webmaster Tools start walking for the account.

We are going to start with Search Console Preferences. Here you are going to enable or disable email notifications. If you want to make sure that you have absolutely your email. There is no set up the application because the way Google crosses your site if they notice any errors they are going to email it to you. You do not have to Login, in the same way, to ensure that they have sent you a message to make sure you set it.

Canonical Issue Fixing | WWW or non-WWW

Next option site settings. Now it's a very important one where we want to set our preferred domain and the default option will not set a preferred domain. But this is where you want to tell Google that your www or your website's non-www version will be your main website. So select the one you want to be your preferred domain and click Save.

When you do this, you are going to receive a message that is part of the process of setting up a preferred domain that you also verify the other non-www version. Because Google actually sees two versions of your website as two separate websites.

So you're going through the same process that we've been going through before, and then you can choose how often Google crawls your site, or if you just want to define it.

The next one we have to change the address. Not everything you have to do at the beginning, but in the case that you decide to change your domain name, it will provide you with a list of what Google's ads will actually do to make sure that you are changing your domain. This is going to be a checklist of various steps that you can take and you will be able to submit the address request directly to Google here.

The next is Google Analytics property. Now, you'll be able to choose from a list of analytics web feature where you've already set up your account. If you have a few, you will see it here only if you have set up for this specific site will be listed here. You should go ahead and be listed here and click Save. It's going to ask you to make sure. Okay, click it and that's it. Now you have linked your Google Analytics Console account to your Google Analytics account.

How to add a New User to Google Webmaster Tools

Later, we have a user and property owner, so you must be a user on the account. If you want to add someone who can manage your account or view information, you can add it here. If you go to their Gmail account and you can choose whether to get their full permissions you can mostly do what you can on the account or if you want to limit it, you want to see certain roles that are different to " Restricted permissions "can click on the link. This is what you specifically say cannot be accessed and can not be accessed.

The next one verification story is now something we've already done. It is going to let you know that when someone tried to verify the account, they failed or succeeded and how they went to verify ownership of this site.

The very last one is a collaborator. This is if you want to add a new connected user. If you want to roam around your website, it is often used and say that you want Google to send your website directly to the web app on some programs for Google, but it will help you set it here.

So you can see that there are only a few settings that you really need to update. It can only complete a matter of a minute or two, but it can make all the difference. Now if you ever set up this set with you, you can click the help icon next to the settings icon and it will take you directly to the console support where you can type in several questions.

This will present you with more documentation that is the fastest way to get answers if you need more help. Let's now close the things in the navigation bar, start with the message section. Google can send you different types of messages and these are really messages that are going to warn you of any issue with Google Penalties, but to give tips on how you can go about improving your site so that it can help improve your ranking.

Messages

Now let us start with the message section. Again we see how Google can be notified via email. If they send you a message to set up, I do not have to talk more about the messages you can get. Just to understand how you really understand it. Google will notify you if they get an error on your site.

Suppose you do not get more than 404 errors or page errors, they will notify you about it, so you can go and fix the problem and fix it.

You can find out how important the mobile-friendly website is. If Google detects any problem by displaying your website and mobile devices, they are also going to inform you about it in your account.

For any reason, Google is going to tell you that they tried to crawl the site but we failed so you can see why you can not actually crawl your site. If your site contains any malware or it is hacked, they will also inform you through your account so that you can resolve the problem quickly and ensure that your site does not harm the search engine ranking and of course you also damage your visitors as well. When they find a problem, they're going to tell visitors to Google. So you want to make sure that as soon as possible care is taken.

You can also get manual steps against Google from your site. If they know that you have violated any guidelines, they will notify you and they will give your website manual punishment, but it will give you the opportunity to know about this manual action. This lets you go to a problem that is in violation of the terms and conditions, and then you will be able to submit your website for a reconsideration request. It will tell Google that you have solved any problems and it is a way to tell them that you are working to fix their problems and want to re-index your site.

So it is very important to accept that these messages are only for you, but to ensure that you can solve the problem quickly. When you receive a message from Google again, they will usually take a detailed step to take action on what you suggest, or at least provide you with a valuable link that will lead you to the right answer.

So on your Search Console account, if you click on messages as a new account, you must already have a message and that the site's search presence is going to improve. Now if you open the message, you will notice that it actually follows you, which is going to walk through some steps.

So it will ask you to add all versions of your website, which is WWW or Non-www. Version You can select your preferred version and you can also select the targeted country that we'll actually see, and you can also add users' Sitemap. So it will ensure that you follow the actual steps of setting up preferences and removing everything from your account.

Now if you go back after adding your Google Analytics account, you can see a message informing you about it. So you have the message at any time, all of them are going to be present in your message section.

Here we have four main menu items; We have search look, search traffic, Google index and crawl. So we're going to take this one glance one by one. Now there are various sub-menus in each, which each solves a different problem.

Search Appearance

We'll start with the "Search Appearance" here and this section helps you control how much your site appears. You will notice this little info button by the look of the search and this is going to give you a glimpse of what you can do in this section. You can see if you are going to show a problem about how your title actually displays, this will help you see this description, and this will allow you to see your site's link. Anything that appears as an additional page in search results that explorers can jump too fast without the original link provided. If you have rich snippets to show events or reviews, it also discusses your URL. So there is a lot that you can do in this section.

Structured Data

Structured data helps Google identify exactly what your site actually is and it shows rich snippets and search results. So when you want to add structured data markup to your website and you can see the content of your code and your code.

You can add this script to let Google know what your content is, and it can really affect how your website is displayed. So it can give you an advantage because it tells you that you have an event rather than just a user, go directly to your event page and they actually show the results and names of direct results in search results and your information search results may be presented for the same products. By means of So the information contained in your website will actually be available, they will show it here and it will tell you about it or if you can find out what you can do to improve it.

If your website does not have any structured data at this time, then it will provide some additional information on how to do it and where it can be implemented on your site.

Rich Cards

The next one is "Rich Cards" and it's something that really knows Google is still testing. So if you look at it, then we have the standard results that we all know about on Google. We have rich snippets that you probably have come to know about the examples of recipes here that they actually show the given URL, they have a little picture and you can see that they have reviews which are actually showing you it takes time to cook and now they are Checking is the rich card.

So it's like the Rich Snippet but it has changed, so here's the picture of the recipe here now shows how long the name of the recipe takes over the site reviews and how long it takes to prepare the recipe and then users can scroll horizontally. It is a different way for different recipes to display exactly the same information exactly as they want. This is just being used for a few categories.

If you use a website that is a recipe or I believe movies are like different events, you can benefit from Rich Card.

Data Highlighter

Now we will see the next "Data Highlighting". It's a nice clean feature because it's one, it'll show you if you're going to show reviews or you have an event and other data, as well as we'll see. Certainly, you've seen some search results that have been directly reviewed in search results and it shows any upcoming events. This will help you display the information directly in the search results. So if you come across the third or fourth time in search results, please say that you can still get high click-thru rates due to your results. Because you have extra data, you have a star or review that draws attention; You have a list of events that attracted attention. So make sure the list actually stands out from other search results.

If you can experience high click-rate rates even after lower ranking on that first page. So what this page lets you do is tag your information directly into your highlight and tag Google what this information is, and then it will know this information and they can show it in search results.

So click on the highlight button you can do and you can enter your home page, you can insert an internal page or you can insert it directly if you have a specific article or an event page. Then you can select the type of information you are about to share. You can select articles, book reviews, events, local businesses, movies, products, restaurants, software applications, TV episodes.

You can display different information directly in the search results. If you want you can specify a specific article and then choose the tag on this page, you can choose "Tag this page and others like it". This will allow you to select those other pages and automatically apply the same settings to those pages which will now do it, which is going to fetch the original article for the website.

So what you can do here you simply highlight the different sections here. So highlight the title and then it's going to give you a drop down. You can tell how you are highlighting Google, and then you will look right on it to add that information.

Now there is a writer if you want to add a rating if you want to add an image they want to publish the image. So let's have an article about an article software here and there are reviews of what you have to do, highlight the reviews on the page, and then select the correct rating for the title. The same thing with the vote When you're done, simply click Publish and then it's going to let you know which pages you have actually published, what information has already been submitted to Google.

So Google is now able to understand the contents of these pages better and it can display it separately in search results, which can increase the number of clicks on your site.

HTML Improvements

Let's look at the improvement of HTML. Now if you have a brand new set up, it probably will not be able to call this site at this time and will be able to display information in your account, but Google will show in your HTML what will happen here.

They show your meta tags and they're going to show an error if they are duplicate headlines or copies details or titles too long. For example, any issues they see are going to be displayed here directly. So to know if you want to fix any, you can change very long headings, change the duplicate headlines, and this will help you improve your ranking.

Accelerated Mobile Pages

Now the "Accelerated Mobile Pages" is the last section under the "Appearance Appearance" and it is again about displaying better pages for mobile users. If they find any errors with your mobile pages, they will notify you and advise you, but it specifies certain pages to which they are calling and to specify fast mobile pages.

So these pages, let's present you two pages that you present to a person using a desktop, using any mobile device. Mobile devices are fast loading, they can have fewer graphics, they can be set differently, but they are really meant to load and load well on mobile devices.

So it lets you specify those pages and direct users to those pages. This will help ensure that your pages are consistent with your pages and that you can go through the "Start with AMP" process. To do this you have designed your website to be mobile friendly and to ensure that you will not be presented in search results for mobile users, but do not forget to lose all the traffic from those users.

Search Traffic

Now go ahead and go to the "Search Traffic" section. This section is clearly related to all the information related to the traffic you receive on your website, and it gives you valuable information that can make you really improve your ranking and improve your traffic and what's going on with you. Website.

So let's all of these subsections have one stack again.

Search Analytics

Let's first get started with "Search Analysis", now if you set up an account, Google will not be able to process your traffic. It's not going to be able to show information.

But when Google starts to be able to display your information, you will be given a list of all your different search analyzes that you can customize it. So you can actually drill on certain pages, you can actually compare different pages and it's going to tell you how you can improve the content on your site.

Let's look at an example because you want to see certain queries, you can insert specific keywords from the query "Filter query" and then you can see how many clicks are received for those specific keywords. You can see the number of impressions, which are actually the number of times your site has been shown in search results, but in fact, it is not actually clicked. Then your clickthrough rate is, so it compares your impressions versus your clicks, which gives you a percentage of time when you actually click on the link shown, and then it will give you the average position of the search, to indicate that the time frame you are looking for Based results.

So if you look for specific keywords, I have mentioned that you can do this through "Filter Options". You can click on the pages so that if you want to search for a specific page that you want to see, the top pages may bring traffic to your site, but you can do this again with "filter options". But if you want to see the top keywords coming to your site, then you can search for the search.

Now if you target a particular country, you still notice that you are the target number of countries; You will be able to filter the countries you want to complement, which you want to target and you can see the amount of traffic coming to you. As well as you can compare devices, how many users can actually find your site using their mobile device. Then the search type, they found your content in web search results, whether they are looking for your site through images or videos.

So these people say how you really are coming to your site. Then you can certainly look at a date range, looking for a specific number. So if you want to go back in the last 30 days or you want to compare it, then tell the last 60 days or last year where you can compare this information to all of it.

Now when you actually display the information, you can click the click impression click-through rate and position, and when the graphics updates it will show you all the information.

This information is helpful because it's a lot that you can take away from these searches and filter over the pages. First, especially with the click-thru rate, say you've really worked hard to create valuable information and you think you have a great post. But you see that the click-through rate is really low.

Here you have got many impressions, the page is actually in the ranking, but people are not clicking on it. So it helps you to go back and adjust the page so that you can work to improve the click-through rate, it may be easy to change the title or change the description. So it's more compelling where it's more relevant.

When I look for the questions, I like to use this tool and find my top keywords driving traffic, and the deliberate rain that I'm trying to do is not a good word but the traffic is still running. So let me say that I have found a word that I am actually ranking on the second page, but I am not in its effort. So now try a bit more to try to rank higher for this page. I can get some extra backlinks. I can optimize that specific page a little better. Then I can see a significant increase in traffic without much effort.

So you already have a great way to increase your ranking and use the content to increase the amount of traffic you're going to have. If so, then I'm looking for any keyword that I do not feel about my real content which I want to return to my page and I'm sure I'll optimize it properly. I'm sure about deleting anything for me to exclude keywords, this is not really relevant and this is important because I want to make sure that I keep my bounce rate as low as possible.

Bounce rates actually leave the number of people coming to your site and immediately because they are not on the site they are looking for. So if you rank for conditions that are not relevant, then you want to reduce it as much as possible because Google considers your site as bounce rate with ranking.

All right, so this is a place where you want to spend some time and get some fun with it. But let's "link to your site".

Links to Your Site

Now if you have a brand new account, you will see that it will not display the information. This may be because it did not crawl your website and did not find the information because you set up the account and it may also be that there is no link to your site.

When you have backlinks, it is going to tell you the number of backlinks at all. It tells you that it's actually being linked to you. You can see its full report and it is going to let you know about the most popular content.

So it will tell you that any content is really attracted, which they actually want to link to your site. You also see the bottom, how it links to your information, and it is actually your anchor text. So people are actually using their site to link to your site? So it will give you an idea of ​​how to multiply your anchor text if any of them needs to be in sync.

Internal Links

Internal links are actually viewing links from other sites on your site from your site. Many times you will find it that gives a lot of information here. But most of the time they show you linked pages that have links to them, but they can come from the header or menu in the footer. So it's not always relevant to me, but it's a good idea to make sure you have internal links.

So this is a good reminder and it reminds you that if you have new pages, you can link to other pages or link your old pages to your new pages - how Google actually crawls and passes your entire site. Through link juice as well as help to bring some other page.

Manual Actions

Now if you click "Manual Actions" that you always want to see is "no manual webpage action found". If for some reason Google has crashed you with a manual action, they will tell you about it here. They're going to tell you why they said so you can go back and fix the problem.

Now that you have seen the manual action, this is usually because there is a bad link to your site or there are very unusual links so that you want to see the removal process. This can happen if your site is hacked and it is not resolved if your site has too many spams, while you can see a penalty for thin content.

You do not have enough value on your site, where you have very few words. If you create a quality site, you do not have to worry about manual actions. If there is a spamming or black hat, they say that you can do manual actions by Google.

International Targeting

Another chapter here is also important that another chapter. Because there are two main options that you have both language and country.

So if you are targeted to users targeting specific languages ​​or those who are in a particular language, it is increasingly important and it is the way to tell Google that you really want to target the target audience in the United States.

So in the language section, say you have a website that has more than one language but you want to direct people in specific countries to people who have specific language that they are looking for. This is actually the code that goes directly to the web page so that you can run users on the right page.

Now under the country, you are again targeting the user and the United States. If you have a country-specific extension than Google, it is already accepting that you are targeting users in that particular country. But if you keep your domain more generic, you are using a dot-com, a dot-net, dot-org, which is not specific to a country, but you still want to target specific countries but you want to let Google know. You can do this by selecting target users and then you can select from a country and you can click save and it is going to update it for you.

Mobile Usability

Finally, we have a mobile usability. So again when you have a site that Google has set up, you have no information. What they will do when they keep an eye on your site, they are going to tell you what problems they are seeing to present your site to mobile users.

For example, if you have a small font size and they're going to tell you which specific pages you will see. So this is very easy to modify. You just go to that page, increase the font size and you're done. So it gives you a few different things to improve your mobile usability, which will help you to increase your feedback. The best of their viewers in line with what Google says.

Now that we've already covered search presence and search traffic, we have a better idea about how we can help Google to showcase our site better in search results. It also helps Google better analyze the traffic coming to our website and targets the right audience for us.

Google Index

Now it's time to go to the "Google index" section. Now there are lots of options in this particular section here. You will see our "index status" here.

Index Status

If you want to know exactly how many pages on your site are indexed in Google, you can go. Let's see if you submit a sitemap and their next crawl, but you can see how many pages are actually indexed. It will also show you when additional pages are indexed and indexed if pages are reduced. You can identify if there is any problem.

Now, if you do not see 100 percent of your page index, do not be concerned, it is normal and it happens. But you can also see this number if you want to get your number as your number usually added to the total number of pages and ideas on your website.

If you are seeing a small number of pages in number or you are not close to hundreds of marks, you can click on the "Advanced tab" and it can tell you that you have blocked any pages from search engines in the index.

So if your robots.txt file says that you can tell a particular search bot in a file, then there may be an issue that is not actually indexing pages or accessing your site. But this is usually where you are going to block, let's say a WordPress login or if your personal web pages are anything you do not want to display in the search results or there is no need to crawl Google; You will keep those files in this

If you do not see enough pages, the other option is to go back and see your site map so that all your pages are actually listed there. It may be time to update your site's map and you can submit it to Google so that they may consider additional pages index.

Content Keywords

Now moving to the "Content Keywords" section, here Google actually analyzes your site and they search for the most frequently asked keywords on your site and then they give you a complete list of all the keywords that you have started with one of the most common ones.

In some ways you want to use this content keyword section, it is to see if there are any keywords that you want to get more content or if you really want to improve your rankings for doing something, but I'm not really looking at it as a goal. Possible

Another reason you should visit this section is for a safety perspective more. Sometimes our site may be hacked or they may have malware and we do not know. So we can look at the signs of these and how we can do this is to search keyword keywords.

If you are in this list, you can see any keyword that you know you are not talking about your site or say you are running a garden site or local plumbing business website but you can see keywords about gambling or some sort of pharmaceutical keyword sort. Then it's a sign that something is going on and it lets you catch it and take action before it becomes a big problem.

Blocked Resources

Now we can monitor blocked resources and block resource resources if you have a specific code that you have blocked from seeing search engines. So it might be for example or CSS for your javascript file.

If Google does not see how your site is actually appearing to searchers, they are going to list an error here because they will see how you actually show your site to viewers. So it's an easy way to know which content has been blocked by the developer. Let's say that Google is indexing your site and ensures that they will help you to ensure that they want to see your website.

Remove URLs

Now the last part is "Move URLs". So hopefully this is something you will never use because it is really used in emergency situations. You do not want to use it until Google is absolutely important.

Suppose you have confidential information that has been achieved in search results and you want to make sure that you can temporarily hide the page where you can not show the page, but you do not want to use this for something simple.

So if you have a 404 error or a page that you do not want to run traffic for any reason or for any other reason, you want to make sure that you are directing it with your site Google and asking them to remove them. More about this emergency situation again.

Crawl

The final part of our "crawl" section here. Google is actually near Google to crawl your website to index your pages and to inform you of any problems that occur during this crawl.

Crawl Errors

So here in the first section, we would like to pay attention to the "crawl flaws". You are actually going to see it from your dashboard while logging in, ideally, you want to see a screen where you are green, and you have all your check mark, it does not display any errors.

However, if these pages are not available then there is an error, if they are redirected to a bad page, if you have blocked a page, if they find a server error they will lose them especially here and they are going to tell you that they Which page has found it and fixing an error is most important. Then you will be able to get additional information about how to get it done, so it's very helpful.

Crawl Stats

The next section is "crawl status", here it is going to give you a few different charts that you can see. It will display the number of pages you crawl every day and the amount of content you download every day. So it is shown to you that the index analyzes the contents of the index and then you will see how much time it actually spends the web site for crushing.

Here are the important things to focus on, over time you want to crawl more pages, because you need to add more pages, add more content to your website.

If you are not going up this number, then this is where you want to see more. You can simply start to see the map of your site and it really shows up on all of your pages.

Another thing is, you want Google to focus on the time spent on crawling your site. Because it takes longer than that which can actually be a red flag. Google wants to see a fast loading site, but it takes them a long time. This is probably because your site is not loading fast. So it's going to help you identify which is actually happening to your website or if it's just working with the host. So you can better crawl their web site.

Fetch as Google

This is a coherent tool because it actually lets you enter your website or even lets a specific web page enter and you can select the device you want to test it for.

Then you can simply click to fetch it and it's going to send Google to your site. So that they show you how they actually visit your website and how visitors actually see your website so that you can make sure that it matches.

You will see a desktop version of the site, you can get a screenshot of the site and you can confirm that you are seeing it the same. So it's a good sign that both viewers and search bots can be seen on the same website.

Robots.txt Tester

We have a robots.txt tester and we've already discussed a bit about Robots.txt. This will show you what the search bot is showing when searching for your site and it will show you how you asked the search but that is not actually showing or indexing your website, you want to see what you are doing.

So if you really want to test something but if you want to see a specific page actually blocked, you can go ahead and enter the URL here and you can test it.

So if you are not really familiar with robots.txt, your concern does not allow any particular search bot to crawl a specific page or specific data on your website, and you can search for it and check it out. This lets you make any changes to your actual RobotsEntix file which helps the search box to better index your site.

Sitemaps

Here is a very important part of the site map section, and it uses a Google Search Console account for many people. So you no longer have a site map and this will be the time when you start your account first.

You can simply click to add your test site map and it is going to submit a sitemap to you, but you go back again and check that Google can see your site map. So you actually need to upload one.

There are many ways that you can do it. You can do it manually or have lots of resources online, if you have a small site then you can just throw in the URL and you can tell them how often you update your site and click it and go to 500 pages Click to create a site map for you.

You can upload it to your site, and then you will be able to submit the URL here and later upload a sitemap for Google when crawling your site. But really on your sitemap, how often you change your content, you want to be honest.

So if you tell a news feed and you know that every hour you want to let them know is constantly updated. If you make it weekly, monthly, annually, you want to be honest about it. If you really want to crawl your website and index, then there is no reason to send Google to them for creating pages because if you really do not have any new content for their index.

Now when your site map has already been submitted, you can see how much content is on the site map, how many submissions have actually been made, and how many pages are actually indexed, you can break through the web. Pages, pictures, videos, so it will show you all that information and it's very helpful.

URL Parameters

Finally, we now have "URL parameters", now it's really the only one that you are not familiar with URL parameters if you do not know how to actually work with parameters, but it's a category that you want to stay away from. In fact, using this inaccurate way can really damage how your site appears in search results.

So if something happens, you will be aware of it and I encourage you to move forward and see if it is anything you need. If Google has the same content on your website, it is really true to Google, but they can tag it separately by ending on the page, it can help Google know what content can display. But I said that if it does not give you any money, then you should leave that department alone.

Security Issues

Now we need to see the final chapter of the Security Issues Division. Now obviously no security problem is a very big problem that you will pay attention to. So Google crawls your website, if they find any security-related issues, they're going to enroll them all here and it will definitely want to get up to what you want to learn. Ideally, you want to see this screen here that they did not detect any security issues.

If your site is hacked and your website contains any malware, if it is actually going to supply you with resources, it is actually going to take action to take steps to solve those problems.

As I mentioned earlier, if you want additional help to set up a Google Search Console account or really explain any data it provides, you can go to the "Help" section and keep your questions there and it will give you documentation about it, which is very straightforward. And very helpful.

Other Resources

This is the "Other Resources" section below and it will provide you with a variety of sources that are related to the Google Search Console and to improve your site for search results.

So hopefully now, you can see how important your Google Search Console account is and this is a very valuable tool when you are working on a website. Especially if you are working to rank a website and search engine, you are going to report any problem you are going to give you this free information.

You can really use it as a Blueprint to help you know what Google sees as you increase your ranking and see on your site. So if you have not already set up your Google Webmaster Tools account, make sure to check it regularly and set up to be aware of any issues Google may have.